Ad Insights — Nevoad

Select an ad account and date range, then click Fetch Data to see your metrics.

Fetch data to see your campaign breakdown.

Fetch data to see your daily breakdown.

Select an ad account and date range, then click Fetch Data to see your funnel.

Select Business

Select Date Range

Granularity

Select Campaign Objectives

Select All

Country Filter (Optional) Filter by country codes (comma-separated). Leave blank for all countries.

Campaign Exclusion Filter (Optional) Excludes campaign names containing these words (comma-separated, case insensitive).

Rolling Reach Report

Rolling Reach

Net New Reach

All Metrics

Combined Metrics

Monthly Data

Month	Reach	Rolling Reach	Net New Reach	Net New %	Spend	Impressions	Clicks	CPM	CPC	CTR	Cost/1K New

Ad Account

Granularity

Months of Data

Select an ad account and click Generate Curve to see your spend efficiency data.

💰

Break-Even ROAS

Calculate break-even ROAS from product costs and margins.

📊

CPA & Budget Planner

Plan ad budget and estimate conversions.

🔍

Keyword Wrapper

Wrap keywords in match type syntax.

📈

Ad Metrics Calculator

Get CTR, CPC, CPA, ROAS from raw numbers.

📉

Contribution Margin

Model ROAS decay and find optimal ad spend.

Ad Account

Date Range

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Separator

Select an ad account and date range to parse ad names by your naming convention.

Example: TOF_Video_UGC_25-44_Interest will be split into columns you can label and analyze.

Ad Account

Date Range

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Campaign Type

Select an ad account and date range, then click Check Overlap to analyze audience overlap between your campaigns.

Ad Account

Report Period

Optional context Industry, margin, targets & notes — sharpens the AI analysis

Industry / Niche

Profit Margin (%) Gross margin after COGS. Used to calculate real profit.

Target CPA ($) Your target cost per acquisition.

Target ROAS Your target return on ad spend.

Notes / Context Any context the AI should factor into the analysis.

Campaign filter Optional — limit the report to certain campaigns

Campaign Name Filter

(Optional) Filter campaigns by name. Comma-separated, case insensitive.

API keys now live in the Settings tab (sidebar).

Select an ad account, enter your Claude API key, and choose a report type:

Account Performance — overall metrics, funnel analysis, reach trends, spend efficiency

Creative Analysis — ad-level deep dive, Tier 1/2/3 classification, stop/scale recommendations

Ad Account

Brand Website (auto-detected — editable)

Compare against a second period

Period A (current)

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Period B (compare against)

–

Format

Top ads / period

Min spend ($)

Campaign filter (optional)

Only ads that made ≥1 sale Classify by funnel stage TOFMOFBOF

Pick an ad account and two periods, then Fetch Top Ads to review the creatives before grouping them by angle and comparing performance.

Upload creative files, pick an existing ad to copy settings from, and launch many Meta ads at once. New ads are created paused so nothing spends until you review them in Ads Manager.

Ad Account

1

Upload Creative

Drag & drop files here, or ·

JPG, PNG, WEBP, GIF, MP4, MOV, M4V · images ≤30MB, videos ≤4GB

Tip: name files with a shared base + ratio suffix (promo_1x1.jpg, promo_9x16.jpg) to combine ratios into one ad. Add _thumbnail to set a video thumbnail. Shared prefixes group into the same ad set.

2

Copy Settings From an Existing Ad

Pick a live ad to use as a template. Its objective, targeting, budget, pixel and audiences carry over to your new ads. (Ads whose creative uses an existing post can't be templates.)

Campaigns

Only active

Select an account

Ad Sets

Only active

Select a campaign

Ads

Only active

Select an ad set

3

Ad Structure

Campaign

Ad Set

New ad set name

Use a custom ad-name pattern

4

Ad Copy

Pre-filled from the model ad — edit as needed. Use + to add up to 5 variations.

Same copy for all ads Per ad set Per ad

Headlines

Primary Texts

Link Descriptions

Call to Action

Website URL

Display URL (optional)

URL Parameters (UTM) — copied from the model ad; edit if needed

5

Creative Enhancements

Meta Advantage+ enhancements. Note (v1): these are shown for reference but not yet applied on create — Meta's enhancement keys vary by account/objective. Set them in Ads Manager after creating, or we'll wire this in v2.

Select all

AI-generated content — disclose that this ad's creative was created or significantly edited with AI

6

Review & Publish

Create ads in paused status (recommended — nothing runs until you activate it) Schedule ad sets to start at a specific time

Add creative and pick a model ad to see the plan.

⚠️ Ad creation requires Facebook ads_management. It works for app admins/developers now; external users need App Review.

Tracked Accounts

Campaign Type

Select accounts to track and click Fetch All to see your multi-account overview.

ROAS KPI Settings

Set a target ROAS for each account. Rows meeting the target will highlight green; rows below will highlight red.

API Keys

These power the AI features — Angle Analysis, AI Reports, and the Creative Scanner. They're stored only in this browser and sent only to Anthropic / Google. Without them, the AI tools won't run.

Claude API Key required Get one at console.anthropic.com. Powers all AI analysis.

Gemini API Key for video Get one free at Google AI Studio. Needed to analyze ad videos (Angle Analysis / Creative Scanner).

Notifications

Pick which ad accounts you get Telegram reports for. Only checked accounts are included — leave all unchecked to include every active account.

Daily morning digest (yesterday's performance)

Send at in

Every report window (yesterday, last 3d, alerts) is calculated in this timezone — set it to the one your ad accounts report in.

Ad accounts

Metrics to include

Exclude campaigns

Campaigns whose name contains any of these words are left out of all reports & alerts.

Weekly summary

Weekly report (7-day metrics + reach & new reach)

On Reach since

"Reach since" defaults to 1 year ago if left empty — it's the baseline for counting new reach.

Alerts

Alert me when an account breaks from its recent norm

Sensitivity

Compare the last days against the previous days

What this page controls

Three Telegram reports, all built from the same account list, metric list and campaign exclusions below.

☀️ Daily digest

Every line shows yesterday · last 3d · last 7d side by side.

📅 Weekly summary

Last 7 days vs the 7 before, plus reach and new reach counted from your "Reach since" date.

🚨 Alerts

Fires when a recent window deviates from the norm before it. The two never overlap, so a bad stretch can't dilute its own baseline.

Sensitivity sets how far it must move, and each alert type stays quiet for 24h after firing.

🕓 Timing

Today is never included — it's still accruing and would drag every average down. All windows end yesterday, in your local timezone (—).

🚫 Exclusions

Name matching is case-insensitive and literal: step 2 matches "UK | STEP 2 | REPEAT" but not "Stage Two".

Telegram

Not connected. Connect Telegram to get your reports (and soon, ask questions) in a DM.

Account

Signed in.

Account Overview

Rolling Reach Report

Rolling Reach

Net New Reach

All Metrics

Combined Metrics

Monthly Data

Spend vs ROAS

Spend & ROAS Over Time

CPA Over Time

Efficiency Table

Break-Even ROAS

CPA & Budget Planner

Keyword Wrapper

Ad Metrics Calculator

Contribution Margin

Break-Even ROAS Calculator

CPA & Budget Planner

Keyword Wrapper

Ad Metrics Calculator

Contribution Margin Calculator

Cross-Campaign Overlap

Ad Set Overlap (ABO Campaigns)

Creative Scanner

Upload Creative

Copy Settings From an Existing Ad

Ad Structure

Ad Copy

Creative Enhancements

Review & Publish

API Keys

Notifications

Telegram

Account